Packaging Design trend is used by companies to learn from market or take idea what happening in consumer world.
Consumers are interested in products that are personalized in various ways. Personal touches like names or messages on packaging can make your customers feel special and improve their experience together with your brand.
High-profile food and beverage brands have tried personalized packaging and have found success. This growing trend is becoming an industry-standard as consumers desire more customization.
When Coca-Cola introduced their “Share a Coke” campaign, it created buzz and boosted sales. Customers could personalize their coke bottles by adding the name of the person they might share a coke with. The packaging spoke to a consumer thereupon specific name, providing them with a very personalized experience. personalized coke cans of Coca-Cola, produced for the Share a Coke promotion.
Research shows that personalization in marketing can boost revenue by up to fifteen per cent.
Beyond standard branding on your packaging like colors, typography, and other branding elements, customers are going to be trying to find more in saturated industries. Consumers want to attach with the brands they purchase products from on a deeper level.
Brand storytelling is becoming more vital to draw consumers in and drive brand loyalty. Packaging that’s ready to evoke emotions and positive sentiment from consumers are going to be appealing.
Consumers are particularly interested in foodstuff packaging that reflects their lifestyle and dietary choices. Customize your food packaging design to inform a singular story to match the values of your targeted customers. this provides you the chance to share your brand’s vision and philosophy when a customer interacts together with your product.
This is especially important if your foodstuff is sold on e-commerce where your customers cannot experience the packaging in-person before buying. Therefore, a robust brand story can provide an experience to your customers without them having to the touch or feel the packaging.
Determining ways to speak the brand story on your packaging are going to be a crucial a part of attracting customers whether you sell your foodstuff offline or online.
Transparent Packaging transparent bag showing products organic tea packaging
Another trend this year is food packaging made from transparent materials.
As consumers become concerned with the ingredients getting used in food products and therefore the process by which they’re made, the will for more transparency from companies has increased.
Revealing what’s inside the packaging allows your brand to steer with honesty. Misleading customers or misrepresenting your product with food images on the packaging can harm your relationship with those that purchase your product.
Remove the guesswork for patrons by showing them exactly what they’re going to receive with transparent and forthcoming information that communicates your product’s value versus opaque packaging.
Labeling is another facet of transparent packaging that buyers are drawn to. Consumers often feel the necessity to read the fine print to make sure companies aren’t hiding information like harmful ingredients. Instead, choose clear labeling to create more trust between your brand and consumers.
That’s a Wrap on Food Packaging Trends 2020!
Taking these trends into consideration can help your brand stand bent consumers. Experiment with different food packaging trends to work out which are the proper match for your product and you’ll soon see your foodstuff “fly off the shelves.”
Interested in learning more? Get in-tuned with Flyon Digital for all of your food packaging needs.